This book is dedicated to all the marketing managers at high-tech companies
who agreed to share with me their professional experiences. I would like to
thank the employees at the following companies for their cooperation:
◗
Accenture
◗
Amadeus
◗
Atos Origin
◗
Bain and Company
◗
BASF France
◗
Boston Consulting Group
◗
Cap Gemini Ernst & Young
◗
Cisco
◗
Conexant
◗
Dassault Systemes
◗
Dell Computer
◗
EDS
◗
Ericsson
◗
France Telecom
◗
Hewlett Packard
◗
IBM
◗
Lucent Technologies
◗
McKinsey
◗
Microsoft
◗
Motorola
◗
Nortel Networks
◗
Oracle
◗
Orange
Philips Semiconductors
◗
Samsung
◗
SAP
◗
Sony
◗
Texas Instruments
◗
Thales
◗
Vodafone
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