Acknowledgments

he start of this book came with an e-mail from my

former editor at McGraw-Hill, Barry Neville, who

suggested that for my next book I consider the

topic of motivation. But the origins of this book

really stretch back much further, as I was reminded

when I received an e-mail from another friend and author,

David Cichelli. It was Dave who many years ago had intro-

duced me to the work of Abraham Maslow for a talk I was to

give. While I cannot remember anything about the talk, the

connection with the ideas of Dr. Maslow stuck.

As I am a consultant focusing on leadership communica-

tion, specifically on helping men and women use their com-

munications to achieve their goals, motivation is a natural

topic for me to explore. Communication is the operative driver

of the entire motivational process; it is the means by which

leaders create conditions, and reinforce them, in which people

can feel motivated to achieve.

My explorations have been helped by many colleagues. It

was Kathy Macdonald who provided key suggestions in the

development and writing stages that gave the ideas their shape

and proper weight. Kevin Small of Injoy and his able colleague

Colleen Johnston deserve special mention for opening doors

for me. I also want to extend a special thank-you to Frances

Hesselbein, who generously gave her time, and to David Hack-

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wo

rth, who did likewise. I also appreciate the kind introduc-

tion to Colonel Hackworth by Don Vandergriff, army officer,

fellow author, and military affairs expert. Ari Weinzweig and

Paul Saginaw of Zingerman’s put up with my barrage of ques-

tions, and their colleague, Maggie Bayless of Zing Train, was

very helpful in providing access and insight. I also want to

thank Eric Harvey, with whom I cowrote an earlier book on

motivation; its lessons have influenced me in this endeavor.

I also owe a big thanks to my current editor at

McGraw-Hill, Donya Dickerson, for her enthusiasm in getting

this project completed. The editing supervisor, Janice Race,

and copy editor, Alice Manning, deserve credit for helping the

manuscript read as well as it was intended to. And, of course,

no book of mine would be complete without a thank-you to my

wife, friend, and life partner, Gail Campanella, who helped

make the entire book creation process possible and bearable.