an entrepreneur who opened the door to financial freedom for thousands of women

Mary Kay Ash, an entrepreneur who opened the door to financial freedom for thousands of women ● Sam Walton, the legendary businessman who built the largest retail chain in the world from scratch ● Pat Summitt, head coach of the University of Tennessee Lady Volunteers,...

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INTRODUCTION

If . . . worst comes to worst, I want each one of you to do his utmost to destroy our enemies. If there is only one plane left to make a final run-in, I want that man to go in and get a hit. May God be with us all. Good luck, and give ’em hell. R EADING THOSE WORDS SENDS a...

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Acknowledgments

he start of this book came with an e-mail from my former editor at McGraw-Hill, Barry Neville, who suggested that for my next book I consider the topic of motivation. But the origins of this book really stretch back much further, as I was reminded when I ...

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ALSO BY JOHN BALDONI

Copyright © 2005 by John Baldoni. All rights reserved. Manufactured in the United States of America. Except as permitted unde r the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form...

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PRAISE FOR GREAT MOTIVATION SECRETS OF GREAT LEADERS

The essence of effective leadership is persuading others to follow your lead. We call it motivation. Great Motivation Secrets gets to the heart of how leaders create conditions for motivation to occur by energizing their minds, encouraging their hearts, and exhorting...

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Make conversation with your customer

DOES YOUR MARKETING SELL? 102 Figure 34 An ad with a riddle in its headline that provokes my curiosity. Repro- duced by kind permission of RNIB. Writer’s fog Most copywriters develop their own structural style through a mixture of trial and error, observation, imitation,...

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